Since I started working on mydeliverylist, I’ve had doubts about starting a business; I’ve been excited, obsessed, driven, sleep deprived and probably lots of other interesting adjectives. I mean, I am sitting here on my own for the past 6 months and writing code, testing web pages, learning new languages and developing a business plan. Who the heck am I to think I can even do that! Am I just going to pull the wool over some peoples eyes to get them to pay me for anything? I don’t know. I keep talking to people about this website, and the usual reaction is, “yeah, that’d be cool”. Instead of that, I need someone to say, “I want in!”
I’m doing my best to read every possible thing out there on entrepreneurship, startup companies, venture captial, angel capital, successful companies, companies that will be my competition, anything even remotely related, etc. Can I even call myself an entrepreneur? I am the company…without me there is nothing…but is that worth anything? I’ve been constructing this project as a side project for the past 6 months. In order to make this whole thing work the way I want, I need companies to sign up, I need to finish development enough that companies signing up even means something, I need to get a freakin business license! I’ve got a list of about 12 things that I need to complete prior to being ready to support restaurants. And most of those things have about 50 other subtasks.
What I need is a good month that I can lock myself in the office or beat the streets looking for clients. I’ve had a few sessions of calling restaurants and trying to find any information. The phone calls have yielded very little help other than screening a few that don’t do takeout or delivery. The one time I actually got out there for a few hours, I did get one awesome lead and a couple maybe-not-horrible leads. In order to really sell this, though, I need a prototype to show off. But I also don’t want to end up with everything done, and then start looking for clients.
Of the advice I have found online, the one bit I’ve tried to take to heart the most is to just do it (JFDI*). I’m trying to keep my head out of the sand and keep making progress. I’m not sure which blog said it, but trying to found a company is like trying to eat a 500 pound marshmallow. You just have to take it one bite at a time.
* this acronym taken from Mark Suster
My current objective is to follow up on those 12 steps, keep in periodic contact with my awesome lead, find more potential clients, find a good business partner or two, and to keep eating the marshmallow as often as I can find the time.
Some entrepreneur/startup related sites that I frequent:
http://www.bothsidesofthetable.com/
http://boss.blogs.nytimes.com/
http://venturehacks.com/
http://www.escapefromcubiclenation.com/ – Pamela Slim also wrote a great book…which I actually like more than I do her website